Johnathon Zamora scaled his Shopify store to $101,490 in 30 days by learning a single skill.
It’s the difference between skyrocketing revenue or watching helplessly as your margins shrivel into nothing.
And don’t think the big brands are gonna share this with you.
It’s their secret sauce. Why would they?
But Johnathon? He doesn’t mind.
He’s been helping other ecom entrepreneurs master this one skill so they, too, can pump up their profits and outspend their competition.
So what is this big, swinging hog of a skill?
Email marketing.
Which, surprisingly, not a lot of people in the ecom space even do.
But even if they are building a list, they’re just winging it in terms of their follow-up strategy.
Settler Systems is here to change that.
Step 1 is to get your automations set up.
No matter what someone does, whether it’s click on your website or view a product page or click add to cart or abandon cart, it needs to trigger the most appropriate email to send them based on that action.
Step 2 is to craft messaging that converts for your market.
How’ll you know when that happens?
When you send out emails, Johnathon says, you wanna see at least a 20% open rate and 2% click-through rate.
If you dip below that, your messaging needs work.
Step 3 is utilizing UGC or user generated content.
Testimonials, videos, pictures, someone doing an unboxing of one of your products, you get the idea.
Step 4 is to track the performance of every single email you’re sending out.
Step 5 is to actually begin firing off campaigns 2-3 times a week.
The goal is to nurture your leads and build familiarity with them.
Some emails may be used to get more likes or shares or followers on social media.
Some will just be straight content.
And then, of course, once you segment your list and you know who’s ready to buy, and when, you’ll send those peeps actual offers.
It’s all about keeping deliverability and revenue high. Which takes finesse.
You can’t just spray and pray; you gotta become a sniper.
Step 6 is to use the collected data to optimize and scale.
Something most email agencies don’t know how to do.
That, or they’re just too lazy to do it. Not you.
With each email sent, you’ll uncover key insights about your audience.
- What do they like?
- Not like?
- What are you learning about their pain points and the solutions they’re seeking?
- And based on this, how can you go back and edit your autoresponders?
- And what should you add or adjust going forward?
Keep it up and you’ll be sold out in no time.
“This is not a joke,” Johnathon says.
“We are constantly having clients telling us, ‘Slow down. We can’t run another campaign till we get more inventory in,'” he continues.
“But these are the types of problems you wanna be having in your ecom business.”
“Which is a nice change of pace from worrying about whether or not Facebook shut down your ad account again, or if you can even afford to keep the doors open.”
“You wanna be instead focusing on how you can keep stock for all the new customers that are flooding in from your email marketing.”
“This will remove the bottlenecks of you building an audience and turning window shoppers into rabid buyers,” he explains.
“And the reason is because we are building this ecosystem of all of the people that are ready to buy and sending them promotions; all of the people that are just interested and wanting to get to know the brand, we’re sending them content, blogs, testimonials.”
Want help?
Book a call with Settler Systems to learn about their Email Accelerator System.
No mention of cost.
Update: looks like Johnathon has moved on to a new business called Profit Snack.