Steve Trang is the host of the Real Estate Disruptors podcast. After reading a Robert Kiyosaki book back in the day, he was inspired to get into real estate.
He became a realtor and did pretty well at it. His best year, he did more than 100 transactions, landing him in the top 40 of all real estate agents in the Phoenix metro area.
He later became a broker and then ventured into investing, launching a wholesaling company called Max Cash Offers.
His only regret was not doing it sooner.
Steve’s Disruptors brand has allowed him to connect with some of the biggest names in the real estate investing space. Guys like:
- Max Maxwell
- Antoine Campbell
- Pace Morby
- Carlos Reyes
- Jamil Damji
- Ryan Pineda
- And more
Steve’s specialty is helping other investors close more deals from their existing leads.
“We were able to engineer a sales process that is easy to use, repeatable, and anybody can learn it,” he says. “A skill that’s never been more valuable than it is right now, with inventory in short supply.”
With fewer and fewer homes available for sale and the market going up, what’s an investor to do?
The answer is simple, Steve says: get better at sales. Become more efficient and effective when you get a seller appointment.
Most investors and wholesalers struggle to overcome objections.
Someone says they need to sleep on it or talk to their spouse or hold out for a better offer, and the deal falls apart.
By focusing on the oldest profession in the world (sales), you can differentiate yourself and cash in on these unprecedented market conditions.
When you try to use the same sales tactics as everyone else, sellers lie to you, mislead you, steal from you, and then hide from you.
What you need to do, instead, is start by establishing the rules.
What does the seller want to get out of the meeting? What do you want to get out of the meeting?
Set a clear outcome so everyone knows what yes means.
Then find their pain.
Figure out what’s causing it, what the consequences are, how much it’s costing them, and how they feel about it.
Old school objection handling like “feel, felt, found” no longer works; prospects have heard it all before.
To overcome objections today, Steve suggests using third party stories. Describe someone like them, the problem they are having, the consequence of their pain.
“What we know is that if you tell a good, compelling story,” Steve says, “more of their brain is lit up. They’re gonna be paying more attention to you. They’ll have more confidence and trust in you.”
The result should be more closings from fewer meetings.
If you put all of this into practice, Steve promises three outcomes:
- You’ll exponentially increase your chances of closing a deal with a seller.
- You’ll save time because you won’t be chasing down sellers who were never gonna sell to you anyways.
- You’ll never field an objection you can’t handle.
“This information is simple, practical, and actionable,” Steve adds.
“But let me ask you: what are you going to do with it?” he asks. “Do nothing, and nothing changes, right?”
“Or you can implement these strategies alone. Nothing wrong with that,” he admits.
“Or, option three, you can work with us to accelerate your real estate investing business.”
If you choose option three, Steve and his team have set aside some time over the next couple of days to speak with you.
On the call, they’ll help you create a plan based on where you are and where you’re trying to go.
It’s free, no obligation.
At the end, obviously, if you’re a good fit, and you can allocate at least five hours a week to grow your real estate business, and you’re positive and open to trying new things, they’ll ask you to sign up for their Real Estate Disruptors coaching program.
No mention of cost.
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