Robert Syslo Jr, of Syslo Ventures, knows exactly why most digital marketing fails, how you can avoid this failure and use it in your favor, and the keys you can implement to see rapid growth.
Robert’s been in marketing for 18 years now.
The basics haven’t changed, but where you implement them has.
The first reason most internet marketers fall flat is ’cause they don’t understand how much energy needs to go into it. You can’t just throw up a Facebook ad and expect to get rich.
“So if you see gurus that are killing it right now in marketing,” Robert says, “what you’re not seeing is the years that went into creating that success.”
“What they’re not showing you are their mistakes, the hundreds of thousands, sometimes millions of dollars that were lost that had to be regained,” he contiues.
“So most people will just turn on an ad and try to sell their supplements, their ecommerce products, they try to generate leads and make sales fast; and then after a week, they go, ‘Oh my ads aren’t working.'”
Then they decide ads are a waste of money and every advertising agency sucks and they swear off the whole thing altogether, right?
But what Robert’s saying, in his Syslo Spice Recipe video, is you gotta go into it with the right expectations, skills (slash agency), and effort, if you expect to see an ROI.
Another mistake digital marketers make is waiting till everything’s perfect before they begin marketing.
According to Robert, promotion should begin the very day you come up with the idea.
“Because, do you wanna confront the problem of nobody knowing who you are now or only when you wanna get paid?” Robert asks.
“The correct thing to do is to do it along the way, while you’re creating the product and building out the business.”
“Question is, do you have the courage, do you believe in your vision enough to where you can start marketing it 6-9 months ahead of time?”
“So that, by the time it is ready to go, you’ve got the awareness, you’ve got the leads, and people can just start signing up?”
Yet another reason your marketing will fail is if you’re too worried about your ad spend.
That can’t be money you need to live off of. You have to be willing to let it go.
Sure, track your metrics, tweak your campaigns, shoot for the best ROAS possible, but spend what ya need to spend to get the job done, Robert recommends.
What else?
Not nurturing your audience and providing them with information that’s practical and tactical and has personal stories and lifestyle marketing mixed in.
Then ask ’em to buy.
And when you do, if they don’t pull the trigger, it’s probably because there’s just not enough connection between you and your prospects.
“Basically, we’re not communicating to the people at the level that they’re at,” Robert says.
“That’s really what it is, okay? It’s about taking the time and doing the research to create content that really resonates with those who’re viewing it.”
“This goes beyond demographic data. You need to be able to communicate with each person wherever they’re at in life.”
Last but not least, be thorough.
Answer every question someone might have, overcome every objection, share every little thing that sets you apart from your competitors.
Don’t save all that for the sales call that may or may not even get booked; turn this stuff into your social media posts, your ads, your email drips, and watch what happens.
Robert calls what he just shared “basically a PhD in marketing theory.”
I think that’s a stretch. Decent advice, but meandering and vague.