Alicia Reynoso is the founder of Live Infinitely, an ecom brand that sells water bottles, fitness gear, health supplements, and more. She actually grew it to eight figures before successfully exiting.
Her secret sauce? Communities. Which gave her exposure and loyalty and allowed her to charge premium prices.
But let’s back up a little. They launched via Amazon FBA. Built that up slowly. Then added a Shopify store. Ran Facebook ads. Scaled it. Plateaued. Now what?
Alicia and her boyfriend, who was helping her with the business, knew they wanted to sell it at some point. But when you’re stalling out, it’s not exactly the best time to do it. So they had to figure out a way to take it to that next level.
“So I spent a lot of time just mapping out our customer, and their journey,” Alicia recalls. “Here’s who they are; here’s where they are now; and here’s where they’re trying to go. And I was like, ‘Okay, what can I do to take them from the before state to the after state?'”
“And we wanted to do it without them even having to pay us,” Alicia continues. “Just bring ’em into our world and help them and get them there [to their goal] without them needing to buy anything.”
“So we thought about eBooks, videos, healthy recipes, all these things, but I just couldn’t. I was in charge of our marketing, our emails, copy, web design, all that stuff. There’s just no way I could do it all.”
“So we ended up rolling it all into a challenge. Our customer wanted to be healthy, happy, loved, seen, heard, appreciated.”
So Alicia came up with a 60 day hydration challenge. Simple. Get ’em drinking water – to start. All those other things could be sprinkled in throughout those two months. Gratitude, healthy eating, moving their bodies, bonding with family and friends, and so on, right?
To launch this challenge, they blasted their 70,000 person email list. About 500 people signed up. (It was free, by the way.)
From there, it was a snowball effect. Every time they ran it back, it got bigger and better and more impactful.
What if you don’t have an email list with tens of thousands of leads and customers? Run Facebook ads. That’s all Alicia and bae did.
Yes, it’ll cost you some money. Plan on paying $3- to $4 per lead. Welcome to business.
But then, when you announce your challenge, don’t just take on anybody. You wanna screen for the right people. Those who align with your brand. Those who’re already feeling it. They know, like and trust you, and wanna go on this journey with you. Remember, these are gonna be your ride-or-dies.
You’ll want at least 100 of ’em in your challenge. Even after sifting and sorting for your perfect tribe, you’re gonna have a percentage of people who lurk, a percentage who engage, a percentage who just forget about it altogether or go MIA, maybe even a few weirdos who send you inappropriate DMs.
Which isn’t all bad, ’cause then you’re like, “You know what? Maybe I will get that Ring Doorbell after all.” And then, when you capture the Amazon delivery guy punting your package towards the door, you’ll be glad ya did.
Sorry, where was I?
Oh yeah, challenges. You probably have a ton of questions still.
Will they work for me? What type-a ad to run? Who to target? How do you get ’em to register for it? Where do you deliver the content? And how do ya turn all that into product sales? And then, how long till you see a return on ad spend? Whaddya do after the challenge is over?
And a million other things, right?
Well, that’s what Alicia’s four-week Challenge Makers course is for.
Cost is $1,297 or four monthly payments of $325.