Adam Enfroy started blogging as a side hustle a few years back. At the time, he was working for a startup. The startup taught him some valuable business lessons.
He took those lessons and applied them to his blog at AdamEnfroy.com.
The results? Not too shabby.
Year one, Adam’s blog made $200,000. Year two, $800,000. Year three, $1.5 million.
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Adam’s blog has five different income streams.
The biggest is affiliate marketing. How it works is:
- Somebody Googles something.
- One of his blog posts is waiting for them at the top of page one.
- They read the article.
- Hopefully click one of his affiliate links.
- And if they end up buying, Adam makes a commission.
Adam has hundreds of affiliate products he promotes.
All together, they made him a mind-boggling $900k just this last year, alone.
List posts, like “best webinar software,” are his bread and butter.
Next is course sales.
Adam launched his blogging course, Blog Growth Engine, midway through last year, and it still managed to bring in about $420k after refunds.
All of those sales happened organically, too, through people finding Adam’s blog in the search results or maybe coming across one of his YouTube videos.
But no ad spend thus far, which is even more impressive.
If he continues to grow his traffic this year, that course could easily be a seven-figure income stream in and of itself.
The course will overtake his affiliate earnings in no time, I’m guessing.
What else?
Adam did some SEO consulting, which made him $66k last year.
He also monetizes his blog with ads through the Mediavine network. That amounted to just under $120k last year.
CPC revenue is something new he’s trying out.
Basically, brands pay Adam on a cost-per-click basis to be featured in relevant articles.
That brought him in about $44k last year. He wants to really grow that arm of his blogging business moving forward.
But yeah, there’s his five money makers.
“So really, monetizing a blog, it’s thinking about, how can I make money from each individual article?” Adam explains.
“Each article is kind of like its own mini business in a way.”
“One article you might want only affiliate links.”
“Another article you might just want ads.”
“Another, you push your email list; another, you sell your course. Some you mix and match.”
“And it’s really a testing and tweaking strategy, where you’re like, ‘I don’t know, are these affiliate programs good? Are they gonna convert? Or are ads gonna work better?'”
Makes sense, right?
But my question is, how much did Adam Enfroy net on that $1.5 million his blog made last year?
His largest expense ($200k+) was hiring contractors to help with content and links and graphic design and whatnot.
Other than that, you got web hosting, software, tools, payment processor fees, phone, internet, insurance, some travel and meals thrown in here and there. Stuff like that.
Subtract everything out and Adam pocketed $1.1 million last year before taxes.
Here’s what’s interesting though:
A few months back, Adam’s blog got slapped silly by Google. He lost like 95% of his traffic.
What happened?
One Reddit user believes he was paying this shady link building company to prop up his rankings. Google caught wind of this and said, unh-unh, nope.
Now Adam’s basically a YouTuber pretending to be an authority on blogging.
To my knowledge, he’s never addressed the implosion publicly.
Just keeps uploading videos – telling ya how you’re gonna make all this money blogging – so he can keep peddling his course.
And why’s he style his hair like that?