Eisa Emami was born in Sweden, where his parents were refugees. They would later move to Vancouver.
Now you got this poor Persian kid, with a Swedish accent, trying to learn English, in Canada. As you can imagine, it was tough to fit in.
Then his dad dies when he’s 13. His mom fights to put food on the table. Then the ’08 crash happens, which certainly didn’t help matters.
All this to say, even as a youngster, Eisa knew one thing for sure: money’s important.
At like 20, 21, Eisa starts dabbling in the stock market. Gets steamrolled for five years straight.
“It was super frustrating,” he recalls.
“Because you would see the moves that happened in the market. You would see when a stock tripled in a matter of two hours. You would see all these types of things. And I just kept thinking, ‘Man, if I could just capture that, so much would be different in my life.'”
“But first, I had to fix my relationship with money. I had to stop getting so high when I made money and so low when I lost.”
“I had to figure out patterns and study human behavior. Why do people do what they do?”
“Slowly but surely I started figuring it out. To the point where, now, 12 years later, I’ve extracted my dream life from the stock market.”
“And I’ve been coaching for over five years now. And my target market typically has been professionals just because I know the pain that professionals feel when it comes to politics [in the workplace]. I want them to see they don’t need their boss, they don’t need to worry about money anymore,” Eisa adds.
Eisa also schools his clients on tax efficiency and corporation structure – how the money code really works.
But he’s well aware, the average person thinks day trading and swing trading stocks is like playing the slots in Vegas.
“You know what’s fascinating to me, though?” he asks. “Is the same people that say that assume that life isn’t a gamble. They assume that when they go to bed tonight, they’re gonna wake up tomorrow.”
“Truth is, the stock market is a lot like life, but at 10x the speed.”
“I don’t mean this to bash on anyone, because this was me 10, 12 years ago,” Eisa continues.
“But most people aren’t good at life. That’s just reality. And it reflects in their bank account. Right?”
“And I think that, what the stock market does, is it just shows you how bad you are with decisions, how emotional you are with money. And if you can master that game? It’s gonna have a positive effect on every area of your life. Because all the sudden you’re awakened to the consciousness of how you’re making decisions.”
Money’s such a beautiful instrument to do this with. It’s the thing everyone needs and wants more of. It makes you get out of bed.
Most professionals who join Eisa’s program are super skeptical, but juuust curious enough to pull the trigger. They get in, get their first breakthrough, and they’re like, “Oh my God, this is a game changer!”
So they become a believer, for a little bit, before they go, “It can’t be this easy; no way I spent the last 20 years at a job I hated when I coulda been doing this all along.”
Right? And so they start self-sabotaging.
You have to do the inner work along with the outer work, or you’ll always default to your baseline.
Eisa will make sure you’re doing both if you invest in his mentoring.
But it’s not cheap. He’s found that charging more is the best way to screen for the people he can actually help: the ones who’re willing to bet on themselves, with their hard-earned money.
“When you show me you’re willing to bet on yourself, I’m there for ya. If you won’t bet on yourself, I can’t help you,” he says.