Digital real estate gets thrown around a lot these days. It means different things to different people.
When I say it, I’m talking about a fairly new way of real estate investing, where, instead of buying and holding houses or apartments or commercial buildings, you’re doing it with websites.
Hence digital real estate. It’s all online, right?
And because of that, it’s got the same advantages as traditional real estate (passive income, property appreciation), but almost none of the pain points (competitive, costly, repairs, tenants, market crashes).
So, by my definition, digital real estate could mean making blogs or websites from scratch, or buying existing ones, in any niche, with any monetization strategy.
You could buy a weight loss blog that gets thousands of visitors a month, display ads on it, and earn revenue that way.
Or you could build a new ecom store targeting people who’ve got pets and drop ship pet products, and generate income that way.
Or start a college football news and opinion website, and make money via affiliate links to FanDuel.
And everything in between, right?
All are examples of digital real estate that can produce significant cash flow while the e-property, itself, appreciates in value and even gets ya some tax breaks.
But just like with offline real estate investing, you have to find your lane with this.
So I want you to think about:
- Your strengths and weaknesses.
- Your experience, or lack thereof.
- How much do you wanna make?
- Okay, by when?
- How hard are you willing to work?
- And what’s your ideal day look like?
Depending on your answers, you may be interested in what we do.
Which is? Going after the lowest-hanging fruit. Easy wins. Stuff you can do with no experience, hardly any tech skills, and not a lot of money out of pocket.
And yet, you can see results in days or weeks, not months or years.
And still scale it up to where you’re doing $5-, $10-, $30,000 a month. If not more.
And it’s fairly hands-off.
Now don’t get me wrong, there’s plenty of up front work you gotta do, but once everything’s up and running, your digital real estate portfolio just kinda does its thing and spits out residual income.
Alright, but what, specifically, am I referring to? Scroll down, read on.
Some might call it local lead generation. Others call it rank and rent. Or rent little websites.
But basically, it’s making itty-bitty sites that are specifically designed to get new customers for small businesses.
So, for example, I could make a three-page site for Palm Tree Trimming in Clearwater, Florida.
I’d optimize it for folks in that city who’re searching for a company who can do just that: come trim their palm trees, right?
Upload some palm tree pics, write a few paragraphs, get a local tracking number with a Clearwater area code, hit publish.
Now. Because I’m only “competing” against the tree care companies in that area? And none of ’em probably know anything about internet marketing? And perhaps because I’m in a mastermind with a small group of others who do this for a living, and we all help each other out?
Well, I can rank this new piece of digital real estate in no time.
Like in a matter of days or weeks.
Once it’s at the top of Google for terms like “palm tree trimming Clearwater” and “tree service Clearwater, FL”… I can contact all the tree care companies in Clearwater and offer ’em free leads.
Let ’em close a few deals, then say, “Hey, want me to keep ’em coming? Cool, it’s $1,000/mo. I’ll get ya as many as I can.”
If they agree, I just got myself another $1k/mo in digital rent money.
If they say no, not a problem. I just keep going till I get a yes.
Once the site is made and ranked, all’s it takes is a couple clicks to reroute the calls to a different business who wants the leads.
So, in theory, you should always be able to find a “tenant” for the property.
Now you just rinse and repeat, keep the calls flowing, and go enjoy your days.
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