Calvin Curry is the founder of Authorify. “When you look at the way the world is going, especially with social media,” he says, “people are listening to people. They’re less loyal to brands, or even a big media company or a news outlet, than they were before.”
“And so what we do is help you create that authority in your community and in your marketplace,” he continues.
“As a small business owner, there is so much competition out there. For example, there are 1.5 million real estate agents today.”
“So how do you compete in this global market, where there’s just agents everywhere?” Calvin asks. “I mean, everyone knows two or three people that they could do business with.”
“And the key to that is to create a consistent, personal brand. If you wanna stand out from other people in your market? The way to do it is to show up consistently, to provide value, and to really be viewed as a local authority, as a local expert, versus just another real estate agent that someone could work with. Right?”
And branding isn’t just about cute logos and a consistent color scheme and high-gloss business cards. Not anymore.
These days, it’s literally you. Each day, whether you know it or not, whether it’s helping or hurting you, you’re the brand. It’s how you look, how you dress, how you speak, where you show up, what you share, what you’ve done, who you’ve worked with, and dozens of other little things.
It all adds up to create a perception people have of you, right? Like how are you being perceived?
Are you being seen as an industry leader? Does it seem like you know your stuff? Are you providing value? Is your target audience over there going, “Damn, I want that person to sell my home”?
If not, Authorify can help.
“We like to think of ourselves as having this complete marketing platform,” says TJ Carrender, President of Authorify. “So instead of just buying a lead from someone or hiring a marketing agency to run your ads or finding a mentor to guide you, we offer a much more comprehensive package.”
With the Authorify Digital Bundle, you’re gonna get the marketing tools; your own lead capture website (where people can put in their name, email, and phone, which’ll get stored in your database); there’s templates to market yourself on Facebook, on Instagram, through email, even through direct mail; and then, of course, their secret sauce: your own personally branded book.
Cost is anywhere from $149 per month to $399 per month, depending on the features you want.
Cancel anytime. No mention of a refund policy.
“Our goal as a company is to always be improving,” Calvin adds. “It’s so important as things change. And so, when you sign up for your Authorify membership, you’ll get access to all of the tools that you need to build your personal brand.”
“We can set up your email campaigns super quick, and so you can start nurturing your leads.”
“We also have analytics. That way, you can see how your actual marketing campaigns are doing. How many visitors, how many digital book downloads, email open rates, et cetera.”
“So we really wanna provide that centralized platform, to where you only have to come to us. Authorify handles all of your marketing needs.”
“And then, on top of that, we give you the coaching on how to be successful with the program. We have a weekly live workshop where you can show up and get your questions answered. And we take your feedback and make adjustments and continue to improve our offer,” he finishes with.
Here’s my concern: these books and templates and landing pages look painfully generic.