Tanner Chidester is the founder of Elite CEOs and Fitness CEOs. He’s now built seven income streams that make him a minimum of $1 million a month.
In the last four years or so, he’s done north of $35 million in sales.
He has 50+ employees who help him serve thousands of clients globally.
He travels and works when, where, and however much he wants.
He paid off his parents’ mortgage, bought a Lamborghini Aventador (the one where the doors go up), and recently moved to Puerto Rico to save on taxes.
After building his first seven figure business in the fitness space, Tanner became an internet marketing guru, selling a variety of low and hight ticket courses, and then upselling those people into pricier coaching and mentoring packages.
The super high profit margins allowed him to aggressively run ads on Facebook, Instagram, and YouTube, which snowballed his income in short order.
He continues to create new offers based on what his customers are asking for. Done-for-you Facebook ads would be one such example.
Now he’s making his money work for him.
“I love real estate,” Tanner says, “especially in Miami or Puerto Rico.”
“I currently have four rental homes and I’m planning to get another 19 over the next three years,” he adds.
“And the reason for that is not only do they typically appreciate in value, but when you rent them out Airbnb style, especially in Miami, you can make a lot of moolah really fast.”
“And so real estate is one of the more aggressive ways to make money. Now you do have to be careful,” Tanner warns.
“Because if something happens like in 2008, when the stock market crashed and a lot of houses lost value, you could go bankrupt.”
“So you have to be very careful if you’re leveraging loans or you’re doing refinance.”
“But, if you have a few things in real estate, I think it’s a great way, it’s much more aggressive than say whole life policies or indexes or even the stock market to be quite honest with you.”
“So real estate is one of the ways I love to diversify my portfolio.”
Not to say he doesn’t do any of that other stuff though. Read on.
“Ultimately, I did get the whole life policy, not for the life insurance, but for what’s called the infinite banking concept,” Tanner explains.
“Now what that simply means is making the dollar do two things for you.”
“So what’s cool about whole life policies is not only does it typically grow at at least an average of 5% per year guaranteed, right? That’s the best part.”
“But I can also pull against it.”
“Not only will my family get a policy when I die, but on top of that, I can pull against it to buy houses, cars, etc., and it continues to grow.”
“It’s what the banks to do us, but now you’re doing it for yourself.”
“The other thing I do is speaking gigs,” Tanner says.
“As you have more success, make more money, people do want to know what you have to say.”
“And so occasionally you can go out and if you really pursue them, get speaking gigs.”
“Now I don’t pursue this very hard. It’s definitely probably the lowest priority out of everything I do right now.”
“But I have had a few times where people will either hire me for a Zoom or a strategy session or sometimes it’ll even be an in-person gig, and I get paid a small sum of money.”
What does the future hold for Tanner Chidester?
His plan is to continue building his personal brand, keep growing his monthly income, pour more and more of it into wealth-building assets, and impact as many people as possible.
“And hopefully down the road, maybe when I’m 40 or 45, like Gary Vee or Tony Robbins, then people will want me to come to more of their events and speak,” he says.
To learn more from Tanner, check out his new book called Infinite Income.
It details his journey from zero to eight figures online.