Cameron King started his first grass-fed beef business in 2014. They sold beef, pork, and eggs. But he had no interest in spending every weekend at farmers markets. Which was slow, unpredictable, unreliable, and doesn’t scale.
He had a vision of selling millions of dollars worth of his grass-fed animal products every year, online, but there was just one small problem: Nobody else was doing it. Or if they were, they sure as heck weren’t talking about it.
“So there was no one to model,” Cameron said. “And, thankfully, through a lot of diligence and persistence, we found some things that worked.”
“This journey started with a desire to help my dad beat cancer. He had Stage 4 throat cancer, and to help him recover from the chemo and radiation, we knew that nutrition was the one variable we could control. And we just couldn’t find any of these grass-fed, higher quality food products that we knew he needed in order to have the best chance at life,” Cameron explains.
“And so that was the genesis of the beef business.”
“And why we decided to start sharing with other farmers and producers, was, we were getting asked, right? I mean, we’re selling online and growing very rapidly, and producers were reaching out nearly daily, asking us, ‘What are you guys doing? How are you accomplishing this? How are you growing so quickly?'”
“And eventually I put out our first free guide to teach people how to grow their businesses, and that was downloaded over 1,200 times in no time.”
One thing led to another and now Cameron has a full-on coaching program.
And why not? His core belief is that we need farmers and ranchers to be successful. They are pillars in their community. They uphold the traditional values of faith, family, hard work, service, patriotism, and pursuing the American Dream.
So at Grassfed Marketing, the vision is to help them thrive and flourish.
And there’s plenty of demand; in fact, it far exceeds the supply. When it’s all said and done, Cameron wants to see the number of ranches and farms increasing each year.
Customers On Demand (COD) is a 16-week program where Cameron and company help farm-to-table entrepreneurs build and grow their direct-to-consumer sales system.
“We’ve had families go through the program where both parents were working off-farm jobs just to make ends meet,” Cam said. “Some of these folks are so beaten down, they don’t even think it’s possible to make more than $10-, $20,000 a year. They might be doing a couple hundred thousand to a million dollars in gross sales, but there’s literally zero profit.”
“And so, we have seen our clients go from frustration and anxiety and overwhelm and near despair, and only making a few hundred to a few thousand a month, at most,” Cam explained, “to making $50,000 a month, $100,000 a month, $200,000 a month.”
“And we see young bucks coming in, joining the course as well. I won’t mention any names, but we have two teenagers right now who are doing a couple hundred grand a year already. And it’s consistent. It’s incredible to see. Really a blessing to be a part of.”
What can you expect if you join?
Cameron will teach you how to identify your ideal customer: Who do you want to serve and sell to?
You’ll learn how to get over your self-limiting beliefs about what people will pay and raise your prices.
Then you’ll create a marketing funnel to make it quick and easy for people to order more product from you.
You’ll figure out where your ideal customers are hanging out online, and how to get in front of ’em.
Email marketing, scaling, systems – no stone is left unturned.
Book a call to see what it costs.