Hayden Bowles hasn’t been bothered too much by the pandemic. Yes, he had some supply issues, forcing him to order more inventory in advance, but other than that, nothing major.
The Ecom Season founder says business has been surprisingly steady, which he’s grateful for.
His shift away from Facebook ads, where accounts were getting shut down left and right, over to TikTok ads, has been what’s driving that consistency.
“It’s just such a breath of fresh air to not have ad accounts get disabled for no reason,” Hayden says.
His goal this year is to cross $50 million in gross revenue.
All of that would come from TikTok ads that send traffic over to a couple of different ecom stores he’s built.
“While that might sound ridiculous,” Hayden admits, “yes, it’s difficult to do, there are obstacles, I do expect certain ad accounts to go down, products might die, we’re gonna run into issues with suppliers, I know it’s gonna happen.”
“But you know what, that’s nothing new, running into issues.”
“Just being able to overcome that as quickly as possible and get back on track, is always gonna be my focus,” Hayden explains.
But just keep in mind, there’s no guarantee he’ll get anywhere near that revenue goal. And then he’s got partners, all kinds of overhead, etc.
So when it’s all said and done, he personally hopes to net around $3- to $5 million on the year.
It’s worth noting, Hayden recently moved to Puerto Rico to save on taxes.
That alone, with the kind of income he’s projecting, could be worth seven figures easily.
“And so that is the ecommerce side of things, that is the goal, I really wanna see extreme consistency and I don’t expect many interruptions thanks to TikTok ads.”
But he’s not just a one-trick pony.
Hayden’s greatest passion, arguably, is actually real estate.
He owns about 30 doors right now, give or take. So 30 units of rental real estate.
Every year he aims to double that number.
“If I can just do that, compounding effect, it’ll lead to a really big portfolio very fast,” he says.
“So my simple goal throughout this year, is to get to 60 units of rental real estate.
I’m definitely looking at the commercial side of things with the multifamily.
My goal, I wanna have my first million-dollar year with real estate.”
Again, it sounds better than it is.
That wouldn’t be $1 million in his pocket, but more like his net worth, on paper, goes up by that much.
Either way, in addition to all that rental income, he wants to try his first flip this year.
“I just think it’d be fun,” he says, “to really get that experience, to see every point of the process.”
“I’ve previously never done that just because of the high capital gains.”
“There’s no point for me, I wanna build a long-term rental portfolio. I just don’t care about flipping properties and making $20-, $40-, $50,000.”
“But I think it’d be really fun to do that at least once.”
What about the personal brand side of things? Hayden’s YouTube, his Instagram, his ecom agency, his Performance Dropshipping course?
“From a financial perspective, my personal goal is to net $1 million,” Hayden says.
“Most of that would be from the advertising agency. I would say probably $200k of that would be from consulting. And then about $150k or so, I would imagine would come from courses.”
“Now, in my industry, in ecom, courses don’t do as well as you’d think. My goal with that is just to get people started, and then transition them into Ecom Season clients.”
How ’bout his personal life?
Health and reading are Hayden’s top two priorities moving forward. He wants to eat clean, hit the gym more, get in better shape, and try to finish an entire book every 10 days.
“And yeah, the goal here this year is just consistency, optimizing everything overall, and doing it at a higher level.”
“I would like to see a lot of increase in the business side of things because that’ll funnel into the investments, which has been a huge passion of mine over the last two years,” Hayden ends with.
We’ll look forward to his year-end review to see how this all plays out.