Allie Bloyd isn’t one to humble brag, but a lot of people wanna know her story. How’d she get to where she’s at today? What were her biggest struggles? How much is she making per month?
And based on all that, can you trust her to help you grow your business? Let’s find out.
Allie’s entrepreneurial journey started back in middle school, when she was about 12 years old.
Her mom and stepdad had started a real estate investment company, and they hired her to do the literal dirty work. Painting, mowing lawns, cleaning, junk removal, you name it.
Since then, Allie’s never shied away from hard work.
And she’s always been driven to make money.
Watching her mom and stepdad build that business taught her a lot about discipline, finances, and risk-taking.
Unfortunately, when the market crashed in ’08, they lost everything.
Allie went off to college thinking she’d become a nurse or an anesthesiologist, but after a friend’s mother got sick with cancer and Allie saw firsthand the toll it took on everyone, she decided working in a hospital would be too emotionally draining.
She took a semester off to try and figure out her next move.
During that time she came up with a business idea for a dog clothing company.
To pursue it, she bought a graphic design program and ended up falling in love with that part of it. Combining words and shapes to come up with cute designs for these dog clothes, right?
Eventually she figured she should have a website and learn how to market it.
That led her to re-enroll in college, only this time with a focus on graphic design and marketing.
Best decision ever. She’s still using those skills every single day.
But anyways, the doggie clothing biz got put on the back burner. Allie had bills to pay. She needed right-now money.
- So she bartended.
- Started some side hustles that didn’t really pan out.
- Helped a guy launch a new magazine only to have him screw her over on commissions.
- Went on to sue said scumbag and win, although it took three years.
- And wound up taking a job as a marketing director for a roofing and restoration company and later, a kitchen and bathroom remodeling business.
Learned a ton about small businesses, their challenges, their struggles.
In 2015, Allie began running Facebook ads for the remodeling company.
To do so effectively, she had to learn about psychology and copywriting and marketing funnels and software and systems and all that jazz.
By 2018, Allie knew she had to go out on her own. She’d never feel fulfilled until she took a leap of faith and started her own business.
After getting married and having a baby, she launched Allie Bloyd Media while on maternity leave.
Next, she went into free Facebook groups and posted on Instagram, giving value, telling others what was working well for her employer.
Luckily, that employer agreed to become Allie’s first client, making her transition to full-time entrepreneur a lot less scary.
She built her agency up organically, landing a handful of additional monthly retainer clients where she’d run their ads and handle all their lead gen.
It was good for a while, until it wasn’t.
Allie found herself on the verge of burnout.
So she hired some business coaches and they set her straight. Bring on other A-players, delegate, and productize your offer, they told her.
And so she did.
That led to Allie’s first-ever coaching program, Local Marketing Mastery, a nine-week implementation program to help you get your entire local marketing system set up.
Offer, funnel, emails, text follow-ups, automations, pipeline, ads, the whole deal.
Cost was $5,000.
The initial launch brought in $60,000.
And that was the start of the Allie Bloyd Media empire.
Another key business coach and several iterations and offers later, Allie’s been able to scale to where she now brings in more than six figures a month, and her future’s looking bright as ever.