Isabella K, who goes by Baddie In Business on social media, is an influencer and ecom expert.
She has not one but two different six-figure ecommerce stores.
Isabella began dropshipping at age 17.
Her approach is much different than what the gurus are telling you to do in their courses.
For example, she recommends you stop using Shopify and paying for Facebook ads right away. Total waste of money.
You can start, from scratch, for zero dollars.
Too good to be true? Read on for my Baddie In Business review.
Dropshipping is basically when you set up a website and then you showcase a product you found from a wholesaling company.
The buyer buys that product from your website; and instead of you having inventory or shipping it from your house, the wholesaler ships it directly to the customer for you.
You’re connecting buyer with seller, as a middleman, and pocketing the margin.
Said different, you’re buying low and selling high, but without having to buy anything up front.
Make sense? Good, let’s move on.
Step 1 is to figure out what kind of niche you want to get into, and find a winning product within that niche, Isabella says.
Ideally, you go with something that you can incorporate into your everyday life.
If you’re a dog lover and you have a dog, it’s gonna be much easier for you to market a leash, or whatever, than it is for someone who could care less about dogs.
When you’re narrowing down the product, pay attention to shipping times too.
Thanks to Amazon, people expect their packages quick. Even next day.
Step 2 is to create a store (website) to list your product on.
Isabella is adamant that you should not use Shopify like everybody and their uncle suggests.
Reason being, yes, there’s a free trial, but after that they’ll start charging you an arm and a leg to keep using it, and you may not even be making sales.
What she uses, instead, is a platform called BigCartel, which is truly free for up to five products.
You can even get a custom domain, see real-time stats, charge sales tax, offer coupon codes, the whole deal.
Step 3 is to start marketing your product.
Gurus will tell you to just use the product demonstration videos provided by the wholesaler (such as AliExpress).
That’s not the Baddie way though.
Isabella thinks these videos look lame, do very little to help you sell the product, and they’re shot horizontally because they want you to use them in Facebook ads.
Which, don’t even get her started on that.
She’s anti ads, anti paying influencers to drop your link, anti any unnecessary expense.
Again, why take the risk if you don’t have to?
You need to be growing your own online presence, your own brand, if you wanna build a successful, sustainable dropshipping business.
Isabella’s go-to traffic source right now is TikTok.
Order yourself a sample of your product, and start filming short, catchy videos about it and upload ’em to your channel.
Tell a story.
- Why’d you pick this product?
- Why do you love it?
- How are you using it day-to-day?
If not for TikTok, Isabella says she’d still be grinding away as a dental hygienist, breaking her back cleaning chompers, living check to check.
So find some good lighting, go outside if you have to.
You don’t need any special equipment – the latest iPhone is fine.
But every day you should be asking yourself: what TikTok can I film today?
No, you don’t have to put yourself in the videos if you don’t want to. Make the product the star.
But do the work, be consistent, always think long term.
Focus on branding. Treat your dropshipping business as though you did manufacture the product yourself.
Put your all into it.
Awesome advice by Baddie In Business. Girl knows her stuff.