Andy Elliott runs The Elliott Group alongside his wife, Jacqueline. Both of ’em started selling cars at an early age. Both of ’em set all kinds of records.
Rumor has it, Andy was forced out of the car industry after snitching on his best friend (to save himself) when they were caught doing some shady stuff.
So he got on TRT, pivoted to sales training, and is now trying to become the next Grant Cardone.
The Elliott Group has trained over 325,000 salespeople to date.
Despite his questionable past and F rating with the Better Business Bureau, no one disputes, the dude can close. Maybe that’s why countless dealerships and sales organizations and sales pros are turning a blind eye to it.
“When I started, I sucked,” Andy admits. “I stuttered. I was the least likely to make it. And what I did was I started learning from somebody. What happened is everything changed. Within one year I had a brand new house, a brand new Corvette. I’m 19 years old.”
Wow, if I get really good at sales, I can have whatever I want, he realized. From that point forward, dude was all in.
“But by the way, it’s gonna suck, it’s gonna be hard,” he says. “You’re either gonna be obsessed with winning or obsessed with losing.”
“You’re either gonna say, ‘I can’t afford not to be at that event,’ right? Whereas, losers’ll say, ‘What if it don’t work?’ Doesn’t matter what business you’re in. It’s all mindset. What value is a skill if you don’t first believe in yourself?”
“My buddy Brad Lea always says, ‘You’ll never outearn your own self-worth.’ You should tattoo that on yourself because, at the end of the day, you gotta like yourself. You gotta like who you are. If you believe you’re the best in the world, whether you are or not, you would 10x your outcome.”
“And then, by the way, people would see that you’re somebody they wanna be around. You can’t deny that it’s fun to be around people that are in a great state and a good mood. People wanna be around real people.”
I feel like I’m a dying ember and Andy is a firehose of tangents and platitudes.
“If you’re not taking care of your house, if you’re not taking care of your wife, your kids, you’re not gonna take care of your business,” he says.
“And then if you’re not taking care of your business, you’re not giving it everything you’ve got? At the end of the day, winning won’t recognize you. You’re a fraud. And it will leave you. But if you’re giving it everything you’ve got, if you’re fulfilled, you husband or your wife’s gonna see that and respect it.”
“Look, that is how winning gets done,” he continues, looking like he just did a set of curls before hitting record.
“How many husbands and wives sleep in the same bed but they’re miles apart? I’m gonna tell ya, me and my wife, we make love to each other all day long, every day, all the time. We work together. We don’t get burnt out. We run a sales team that’s intense, insane. We’re breaking records. We got the life that we wanted. We grind together. We’ll cry together. We’ll break together, make mistakes together.”
TMI, but okay. If you wanna learn sales from Andy and Jacqueline, over at The Elliott Group Now, they’ve got dozens of courses and programs they’d like to sell ya.
Cost is usually around a few hundred bucks, and then it gets pretty pricey after that, if you want ’em to gas up your sales team either in person or over Zoom.
Personally, I’m not a fan of that whole I’m-gonna-break-you-in-half-with-my-energy and just say whatever comes to mind style that Andy has, so yeah, it’s a no for me.